The story of a seven-year-old orphan working as a delivery boy in China has ignited a debate about child poverty and access to education in the country.
A video, posted on the Pear Video website, shows the young boy - nicknamed "Little Li" by social media users - delivering parcels in the eastern Chinese city of Qingdao.
在梨子视频网站上发布的一个视频，向社交媒体用户展示了这个年轻的男孩 - 昵称为“小李” - 在中国东部城市青岛派送包裹。
It has been viewed 18 million times.
Pear Video reports Little Li was orphaned after his father passed away and his mother remarried and lost contact with him. The seven-year-old has been living with his father’s friend since the age of three.
Little Li’s guardian works as a courier and began bringing the boy on his rounds after moving him from a rural area of Shandong province.
The boy now carries out deliveries alone.
The reaction to the video from those online has been overwhelmingly sympathetic with many users concerned for the wellbeing of the boy and wishing Little Li a "better life".
One user expressed their sadness at the affect the break up of the seven year old’s family had: "Family problems always affect the children the most".
While many have conveyed their sadness at Little Li’s situation, a wider debate has begun about the issue of child poverty in China.
Some users decried Little Li’s situation as a "societal tragedy" and pointed to flaws in the countries social security system.
Others commented on the Chinese government’s policy to eradicate poverty by 2020, calling it "a distant and indefinite future."
Many raised questions about the acceptability of child labour in Chinese cities and regretted some children are not able to enjoy a happy and carefree childhood.
Some Weibo users took to the platform to urge the local authorities to alleviate Little Li’s situation.
One user commented: "What an awesome little guy, I hope the civil affairs department can help crowdfund to give him a better life."
Another wrote: "The relevant departments should help this little boy and prosecute his mother."
As a result of the attention Little Li’s story has received from social media users and media outlets, local authorities have confirmed they are looking into the case, the state-run news website China Daily has reported.